The window display celebrates the early launch of the collection with vibrant, sea-inspired storytelling
Prada has teamed up with Saks Fifth Avenue for a vivid tribute to its “Days of Summer” collection, taking over six of the luxury retailer’s iconic Fifth Avenue windows from April 10 through April 27. The immersive display marks an early launch of the collection in Saks’ New York, Boston, and Greenwich stores, as well as online at Saks.com.
The installation transforms the storefront into a dreamlike seascape, with vibrant boats set against open horizons, evoking a sense of summer ease in stark contrast to the surrounding city bustle. Each window stages a chapter in this surreal narrative, showcasing pieces across categories from ready-to-wear to accessories.
Prada’s Days of Summer collection explores the emotional pull of romance through juxtaposition—balancing casual and formal, structured tailoring and languid draping. Knitwear and denim sit alongside marinière and floral prints, while cotton dresses and shirts are layered over delicate lingerie and stretch poplin bikinis. Deconstructed tailoring in kid mohair and silk wool adds a textural depth to the look.
Accessories embrace a handcrafted sensibility, with crochet bags and rope detailing lending an artisanal touch. The house’s iconic Galleria bag also returns in a new seasonal iteration.
This exclusive Saks presentation is part of Prada’s ongoing exploration of mood, tension, and contrast—translating the feeling of summer into a tactile, atmospheric experience.
