The SEVENTEEN leader to appear in global campaigns and attend events wearing Boss
German fashion label Boss has named S.COUPS, leader of the South Korean music group SEVENTEEN, as its newest global brand ambassador.
Under the agreement, S.COUPS will wear pieces from the Boss collection for upcoming public appearances and events. He is also scheduled to feature in forthcoming brand campaigns.
“I’m incredibly honored to join Boss as a global brand ambassador. To me, Boss represents the ultimate in style, elegance, and self-determination. These are values that resonate deeply with me, and help to drive my success in my musical career. I look forward to bringing my energy and love of fashion to this exciting collaboration. I can’t wait to wear iconic Boss looks, and connect with fans and audiences worldwide through Boss campaigns and events,” said S.COUPS in a statement.
S.COUPS, who has led SEVENTEEN since its formation, is recognized for his public image and style. The partnership arrives during a key moment for the artist and the group as SEVENTEEN prepares to mark its 10th anniversary and a scheduled comeback in May.
Boss, which has recently focused on global outreach through celebrity partnerships, continues this strategy with the inclusion of S.COUPS, connecting the brand to broader international audiences.