Victoria Beckham 'High Summer' 2025 Ad Campaign

Review of Victoria Beckham ‘High Summer’ 2025 Ad Campaign by Photographer Jonathan Frantini with model Alix Bouthors

Victoria Beckham unveils her High Summer 2025 campaign with a pared-back study in elegance, casting a cool gaze over sun-washed luxury. Shot by Jonathan Frantini and starring Alix Bouthors, the campaign unfolds across coastal cliffs, terraced gardens, and moonlit patios, capturing the quiet tension between minimalism and sensuality.

Bouthors serves as a chameleonic muse, her silhouette shifting from a statuesque presence in a fluid crepe dress to a louche figure draped in slouchy tailoring. The palette is soft but not saccharine—crisp whites, buttery creams, washed silks, and an abstract amber floral punctuating the collection like a slow-burn sunset. Every look is anchored in simplicity, yet each one has a disruptive edge, whether in asymmetric draping, an unexpected heel color, or a sleeve pushed just off the shoulder.

Frantini’s lens brings out a cinematic stillness, allowing each garment to breathe. Whether perched against jagged rock formations or reclining by a turquoise pool, the composition maintains a studied restraint. The styling keeps accessories to a minimum, emphasizing the garments’ natural movement and matte textures. Sunglasses become more than props—they’re shields, adding mystery to the campaign’s quiet cool.

This collection isn’t shouting to be seen. It’s whispering to be remembered. In an oversaturated landscape of spectacle and saturation, Beckham offers something rare: a moment of pause.