“Crafted Garden” pop-up blends scent, sustainability, and design
Loewe Perfumes has introduced a new immersive installation at Holt Renfrew’s Bloor Street flagship in Toronto, offering a multi-sensory retail experience that merges scent, design, and sustainability. Open to the public from July 21, the installation reimagines the perfume counter as a curated exploration of nature and craftsmanship.
Titled the Crafted Garden, the installation draws inspiration from Renaissance gardens and unfolds in a sculptural labyrinth that invites visitors to explore Loewe Perfumes’ full product portfolio. At the core of the experience is a modular landscape created by Canadian firm Molo Design. Known for environmentally responsible paper structures, Molo’s honeycomb-style forms evoke botanical manuscripts and create a sustainable, fluid space using recyclable materials.
The installation presents collections such as the chromatically organized Botanical Rainbow, the Un Paseo por Madrid fragrance line, and the Loewe Home Scents series. A limited-edition selection, including beeswax candleholders and candles in honey and bronze tones, will be exclusive to Holt Renfrew during the event. These collectible pieces are linked to Loewe’s summer Paula’s Ibiza campaign.
Additional in-store elements include seasonal workshops, floral activations, and a café counter, designed to encourage visitor interaction and personalization.
