Review of Polo Ralph Lauren ‘Heritage Icons’ Fall 2025 Ad Campaign by Photographer Quentin De Briey with models Nile Winchester, Noah Hanes, Rapha Keijzer
Polo Ralph Lauren’s Heritage Icons Fall 2025 campaign, photographed by Quentin De Briey and fronted by Nile Winchester, Noah Hanes, and Rapha Keijzer, leans into nostalgia with a steady hand. Set against brownstones, cafés, and Central Park strolls, the imagery revels in collegiate codes—cable-knit sweaters, houndstooth blazers, varsity cardigans, and well-worn denim—styled with the relaxed charm of caps, scarves, and loafers. The result is warm, fraternal, and unfussy: a love letter to Ivy style refracted through Polo’s timeless lens.
What’s refreshing is how natural it all feels. De Briey resists the over-produced gloss that can flatten heritage into cliché. Instead, he captures genuine moments of camaraderie and ease—backseat grins, sidewalk conversations, coffee cups balanced on leather-gloved hands—as if these men had just stepped out of a dorm lounge or paused their errands on the Upper East Side.
The storytelling doesn’t push boundaries, but that’s precisely the point. This isn’t about provocation—it’s about preservation. Ralph Lauren’s vision has never been trend-chasing; it’s been time-traveling. Heritage Icons connects past and present without irony, leaning on texture, tradition, and trust in the brand’s enduring style code.
If there’s a risk, it’s predictability. But predictability, when rooted in authenticity, becomes a kind of cultural glue—especially in a market oversaturated with noise. For a house built on mythologizing American prep, sticking to the script can feel like the boldest move of all.
This campaign doesn’t try to reinvent Polo—it simply reminds us why it still resonates. After all, not every story needs a plot twist. Some just need a great coat, a city street, and a friend to laugh with in the backseat.
Polo Ralph Lauren Creative Director | Ralph Lauren
Photographer | Quentin De Briey
Models | Nile Winchester, Noah Hanes, Rapha Keijzer
Location | New York City