The Roman High Jeweler brings its vibrant High Jewelry collection to Los Angeles with a week of cinematic events
To celebrate the arrival of its latest High Jewelry collection, Polychroma, Bvlgari hosted a weeklong series of intimate events across Los Angeles, immersing guests in a universe of color, craftsmanship, and Roman elegance.
The celebrations began on October 21 at the Beverly Hills Hotel, where Bvlgari hosted an evening of conversation with Academy Award-winning costume designer Mark Bridges, introduced by actress Laura Dern, his collaborator on Marriage Story. Moderated by journalist and author Booth Moore, the discussion — part of the ongoing “Bvlgari in Conversation” series — explored Polychroma’s vibrant palette, the emotional power of color in cinema, and jewelry’s ability to serve as both adornment and character.
The following night, on October 22, Bvlgari transformed Fox Studios into a luminous stage for an exclusive gala dinner dedicated to Polychroma. Guests arrived at New York Street for a cocktail hour awash in color, featuring a live model presentation and a performance by Tony Award winner Idina Menzel. The evening continued inside a soundstage reimagined as a vivid, jewel-toned dreamscape, where attendees including Viola Davis, Jon Hamm, and Kirsten Dunst shined in Bvlgari High Jewelry.
Debuting earlier this year in Rome, Polychroma is an ode to color’s transformative power — a celebration of plurality, energy, and emotion. For its Los Angeles debut, Bvlgari unveiled exclusive new pieces created for the West Coast, showcased at a private Beverly Hills estate from October 20 through 25. The presentation offered guests a preview of the Maison’s soon-to-open Rodeo Drive boutique, slated to debut in November 2025.
“We are thrilled to share the bold hues of Polychroma with the city of Los Angeles,” said Bvlgari CEO Jean-Christophe Babin.
As we deepen our presence in the United States, our commitment remains to celebrate Bvlgari’s Roman roots while embracing the distinct character and energy of each place we touch.”
Blending Hollywood’s history with Roman grandeur, Polychroma’s Los Angeles chapter underscored Bvlgari’s enduring mastery of color — and its ability to illuminate every setting it enters.
