The Milan concept store brings together fashion, design, and jewelry activations across its spaces for Fuorisalone
10 Corso Como presented a series of installations and brand activations during Milan Design Week 2026, positioning its concept store as a central destination for multidisciplinary showcases. The program brought together fashion, design, and jewelry across multiple areas of the space, aligning with the broader Fuorisalone calendar.
The store was reconfigured to host a range of collaborations and presentations, with each section dedicated to a different project. Moncler occupied the gallery space with a presentation of its summer collection, while the Project Room featured “Fluid Re-Collection,” a collaboration between designer Linde Freya Tangelder and Cassina. Additional installations included Visionnaire’s NM3 capsule in the pop-up area and a presentation by Imperfettolab on the mezzanine.
Within the retail space, KINRADEN introduced its Stilos collection alongside a selection of high jewelry pieces, extending the program into accessories. Outside, the garden hosted a collaboration between Garage Italia Customs and Mariaflora for Palazzo Avino, while a customized Spiaggina vehicle featuring 10 Corso Como branding circulated through the city as part of the activation.
The initiative reflected 10 Corso Como’s role as a platform for cross-disciplinary exchange, bringing together multiple brands and creative practices within a single environment during one of Milan’s key cultural and commercial periods.
