Puig gathered artists, designers, and cultural leaders in Venice to celebrate the newly established Fondazione Dries Van Noten and its inaugural exhibition
Puig hosted an exclusive event in Venice celebrating the Fondazione Dries Van Noten, bringing together leading figures from the worlds of art, design, fashion, and culture in support of the foundation’s mission to foster interdisciplinary creative exchange.
Founded by Dries Van Noten and Patrick Vangheluwe, the Fondazione Dries Van Noten launched in 2026 as a cultural initiative dedicated to connecting artists, designers, artisans, photographers, musicians, and emerging talents while championing craftsmanship as a universal creative language. The evening reflected that vision, welcoming guests including actress Barbara Lennie; artists Jeff Koons, Teresa Solar, Xavier Mañosa, Ignasi Monreal, and Joseph Arzoumanov; designers M/M (Paris), Axel Vervoordt, Michael Smith, Robert Storey, and Lorenzo Castillo; and Manuel Segade, Director of the Reina Sofía Museum.
They were joined by Puig CEO Jose Manuel Albesa, Puig President of Prestige & Fashion Brands Ana Trias, Fondazione founders Dries Van Noten and Patrick Vangheluwe, and Dries Van Noten Creative Director Julian Klausner.
The celebration underscored the shared commitment between Puig and Dries Van Noten to creativity as a driver of innovation and cultural impact. Through its support of the foundation, Puig continues to reinforce its long-term commitment to the founders of its Love Brands, extending its relationship beyond fashion into broader cultural initiatives.
The inaugural exhibition, titled The Only True Protest Is Beauty, is currently on view at Palazzo Pisani Moretta in Venice through October 4, 2026.
