Review of Bagllet Fall 2023 Ad Campaign by Creative Director Vlad Askerov and Photographer Denis Manokha with model Sasha Knysh
Bagllet continues its journey of transition and discovery with its new campaign for Fall 2023, shot by photographer Denis Manokha with creative direction and styling by Vlad Askerov.
The campaign forms both an ode to the leather accessories brand’s home city of Kyiv as well as an exploration of transition and transformation. Akerov captures model Sasha Knysh among an expansive and liminal interior space – perhaps a mall or office building that, drained of inhabitants, exudes an eerily cool, hauntological aspect. The green toned lighting, dark silhouettes, and slick backdrops of steel, glass, and concrete feel reminiscent of The Matrix, which helps to push the imagery’s subtle intersection of surreal futurism with everyday urban reality.
Exploring oneself, engaging in an honest and open dialogue, discovering new, previously unseen traits — it’s a lifetime journey. We continue this journey as a brand, uncovering new facets within the accessories you already know. Favorite shapes, new details that reveal non-obvious facets, and a constant feeling of “own” accessories.
– Bagllet team
This season sees Bagllet reconsider and experiment with its best-selling bags, reworking established silhouettes with new creative directionality and thereby evolving the iconography of its own visual language. With its feeling of power, exploration, and of being unstuck from the typical flow of time, the campaign brilliantly extends this narrative. As it is shot in Kyiv, the creative expression also sends a quiet message of resilience and resistance in the face of the imperialist forces that are threatening Ukraine.
Cinematic and powerful, the campaign’s strikingly composed, abstract visual narrative offers an excellent look at Bagllet’s latest step forward.






Creative Director / Stylist | Vlad Askerov
Photographer | Denis Manokha
Model | Sasha Knysh
Style Assistant | Vadym Onyshchenko
Hair | Julia Stets
Makeup | Kateryna Tokareva
Location | Kyiv, Ukraine