A Strategic Collaboration Elevates the Retail Experience, Bringing Matthieu Blazy’s Designs Front and Center
Bergdorf Goodman, the venerable luxury retailer on New York’s Fifth Avenue, is taking the fashion conversation to the next level with its exclusive promotion of Bottega Veneta’s Winter 2023 collection. This dynamic initiative reveals how high-end retail spaces can ingeniously showcase high-fashion collections, turning them into an immersive customer experience.

To jump-start the buzz, Bergdorf is offering its discerning clientele advanced access to the collection, which is the brainchild of Bottega Veneta’s Creative Director Matthieu Blazy. The collection will be artfully displayed across key zones within Bergdorf’s women’s store, including the main and sixth floors. On September 7, the retailer is upping the ante by transforming its personal shopping complex into an exclusive Bottega Veneta enclave. Here, clients can preorder their favorite pieces from the collection, all while enjoying cocktails and live modeling.
Adding to the allure and visibility, the Winter 2023 collection will be showcased in three of Bergdorf Goodman’s much-watched Fifth Avenue window displays. Yumi Shin, Chief Merchandising Officer at Bergdorf Goodman, emphasizes that this integrated retail strategy is designed to deeply engage customers with Blazy’s unique creative vision.
This collaboration, which runs until September 18, is not just a savvy move for Bergdorf Goodman; it’s a win for Bottega Veneta as well. By situating one of the most talked-about collections within its storied halls, Bergdorf Goodman is providing the fashion house with a platform that’s as prestigious as it is impactful.
The partnership is a logical next step following the collection’s highly successful debut at Milan Fashion Week. There, Blazy displayed an eclectic yet coherent range of styles, indicating a novel approach to what constitutes luxury and chic. In a subsequent discussion about the nature of luxury, he shared his perspective that true luxury transcends visual appeal to evoke personal and emotional resonance.
By uniting Bergdorf Goodman’s legacy and reach with Matthieu Blazy’s innovative designs, this collaboration sets a new standard for luxury retail collaborations. It illustrates the power of combining high-quality, emotive fashion with strategic, experiential retailing—reconfirming Fifth Avenue as the heart of the fashion world’s ongoing conversation.