The Best Accessories Fashion Ad Campaigns of Fall 2023

The Best Accessories Fashion Ad Campaigns of the Fall 2023 Season as chosen by The Impression’s Editorial Team

Accessories continue to be the driving factor in luxury fashion sales, and brands know it. While most of us will never be able to wear a head-to-toe couture look, an excellently crafted handbag or pair of shoes is much more within reach. Though they can often feel less involved concept- or narrative-wise, accessories campaigns are an extremely important and effective way for a house to communicate the fantasy and drama of high fashion while also connecting with people on a real level.

Sabato De Sarno got comfortable in his new position as creative director at Gucci, sharing a minimalist campaign that celebrated one of the house’s most iconic accessories, its Horsebit 1953 loafer. Camper, on the other hand, went for a maximalist footwear campaign with intricate visual vignettes full of detail and surprise.

They say sex sells, and both Paul Andrew and Magliano put exciting new twists on that perennial marketing tactic with campaigns that took the idea in intellectual or playful directions.

Here are The Impression’s Top 10 accessories campaigns of the Fall 2023 season as selected by our Cheif Impressionist Kenneth Richard.

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