The Best Beauty Ad Campaigns of the Fall 2021 season as chosen by Kenneth Richard
While beauty is in the eye of the beholder, there are certainly better and worse ways to create a beauty ad campaign. It’s easy for big brands to cast conventionally beautiful people, but it’s much more of a challenge to create a visual and narrative world around them that can actually pull us in and find genuine personality and meaning behind physical beauty.
This season, beauty was in the nose of the beholder as well – strong fragrance campaigns lead our list. From the floral power pop of Gucci’s Flora campaign (which introduced us to anime Miley Cyrus) to an intense performance from the hunky Adam Driver that anchored Burberry’s Hero campaign, these campaigns impressed us with the imaginativeness that accompanied their visual strength.
The film for Le Snob’s collaboration with Rosine Perfume rose above a typical fragrance campaign through the cohesion and strength of its imagery and the sharp yet subtle focus of its narrative. The creative team was smart to use the platform and typical approach of a fragrance campaign as a launchpad for a deeper exploration of emotional narrative and visual storytelling.
Here are The Impression’s picks for the Top Beauty Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.
Burberry Creative Director | Riccardo Tisci Director | Jonathan Glazer Production | Academy Films Photographer | Mario Sorrenti Still Photographer | Benjamin Pexton Talent | Adam Driver, FKA twigs Visual Effects | One of Us Stylist | Kamran Rajput Location | Tenerife, Spain
Chanel Creative Director | Virginie Viard Model | Vittoria Ceretti
Gucci Creative Director | Alessandro Michele Agency | Simonds ltd. Creative Director | Christopher Simmonds Photographer/Director | Petra Collins Talent | Miley Cyrus Stylist | Jonathan Kaye Hair | Paul Hanlon Makeup | Thomas De KluyverMusic: ‘Delicious’ Written by Jacqueline Blake (PRS), Caroline Askew (PRS), Conall Ronan Fitzpatrick (PRS) Published by Wixen Music UK Ltd (PRS) Produced by Omer Fedi & Blake Slatkin Performed by Miley Cyrus
LeSnob X Rosine Perfume ‘Avant Garden’
Artistic Direction | The Style Council Paris Director | Masha Vasyukova Stylist | B. Åkerlund Hair | Andre Cueto Saavedra Makeup | Thomas Lorenz Location | Jardin dus Palais-Royale
Victoria Beckham Creative Director | Victoria Beckham Photographer | Enrique Badulescu Models | Marlee Bell, Mili Piñeiro, Nour Garay, and Tanya Kizko Stylist | Michelle Cameron Hair | Ward Stegerhoek Makeup | Francelle Daly & Jeanine Lobell
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images