Top 10 Denim Fashion Ad Campaigns of 2022

The Best Denim Fashion Ad Campaigns of 2022 Season as chosen by Kenneth Richard

Denim is timeless, and while fashion and marketing trends come and go, the relevance and covetable status of the perfect pair of jeans remains omnipresent. The creative teams behind denim campaigns thus have something of a challenge when it comes to creating a feeling of freshness and renewed desirability embodied in the timeless style. The best denim campaigns embrace this sense of the classic and traditional while finding new meaning and opportunities for connection in it.

Denim may also be a quintessentially American fabric, but this season’s denim-forward campaigns proved again that the style is truly borderless, and offered an excitingly international cross-section of perspectives on the timeless jeans’ latest incarnations.

Diesel and G-Star both took a “larger-than-life” approach to their Fall campaigns, blowing models up to monumental size that rivaled the buildings of a city skyline. While for Diesel the approach continued themes from its runway show and was picked up by its recent holiday campaign, G-Star’s felt a bit unexpected – as did the casting of Cara Delevigne – so it will be interesting to see what approach the brand will continue to take down the line.

Diesel also made a smart move earlier in the year to embrace both sustainability and timeless relevance with the launch of the Diesel Library, an ever-present collection of denim staples meant to be incorporated into any wardrobe season after season. The launch was celebrated with a surreally collaged campaign that imagined worlds occupied by endless variations of single personalities.

Meanwhile, Juun.J took a more human-scale approach. The straightforward yet dramatic approach to crafting black-and-white studio portraits put an emphasis on the spirit of the collection, which brings Juun.J’s signature design touches of technical details and deconstructed tailoring, with a sophisticated yet subversive spirit, to reimagining denim.

Calvin Klein tapped a number of stars from the Gen-Z spotlight, like Dominic Fike of Euphoria and Jennie of Blackpink, to bring its classically simple jeans-and-tee-shirt Americana aesthetic to life.

Here are the best Denim Ad Campaigns of 2022 as selected by our Chief Impressionist, Kenneth Richard.

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Spring 2022

Photographer | Alexandra Nataf
Models | Rocky Harwood and Andreea Diaconu
Stylist | Jasmine Hassett
Hair | Diego Da Silva
Makeup | Pati Dubroff

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Diesel ‘Library’

Spring 2022

Diesel Creative Director | Glen Martens
Creative Director | Christopher Simmonds
Photographer/Director | Frank Lebon
Models | Aron Piper, Toni Braxton, Diezel Braxton, Denim Braxton, Lauren Tsai, Ella Snyder & Renzo Rosso
Stylist | Ursina Gysi

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Dsquared2

Spring 2022

Dsquared2 Creative Directors | Dan & Dean Caten
Creative Director | Giovanni Bianco
Photographer | Alasdair McLellan
Models | Alyda Grace, Aylah Peterson, Chloe Oh, Emily Miller, Fabio Silva, Maty Fall, Miriam Sanchez, and Rubuen Bilan-Carroll 
Stylist | Vanessa Reid 
Hair | Cyndia Harvey
Makeup | Lynsey Alexander
Manicurist |  Roberta Rodi
Casting Director |  Piergiorgio Del Moro

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Hugo

Spring 2022

Agency | Team Laird
Creative Director | Trey Laird
Photographer | Mikael Jansson
Models | Adut Akech, Big Matthew, Maddie Ziegler & SAINt JHN
Hair | Shay Ashual
Makeup | Mark Carrasquillo

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