Calvin Klein Ad Campaign 2022

Calvin Klein

'Calvins or Nothing' 2022 Ad Campaign

Review of Calvin Klein ‘Calvins or Nothing’ Fall 2022 Ad Campaign with Photographer Sarah Piantadosi with models Shygirl, Coco Rebecca Edogamhe, Nic Kaufmann

Calvin Klein gets some skin exposure with its latest underwear campaign for Fall 2022, which was shot by photographer Sarah Piantadosi.

Featuring an eclectic trio of young talents – rapper Shygirl, actor Coco Rebecca Edogamhe, and TikTok megastar Nic Kaufmann – the campaign shows some skin, and more importantly, celebrates feeling comfortable and beautiful in your own skin. Calvin Klein has always done a good job at incorporating different skin colors, body types, and gender expressions into its unified aesthetic of intimate minimalism, and this campaign is another good example. Meanwhile, the fun double meaning of its tagline “Calvins or nothing” succinctly captures the ubiquitous status of that iconic waistband.

Photographer | Sarah Piantadosi
Models | Shygirl, Coco Rebecca Edogamhe, Nic Kaufmann
Stylist | Cristina Firpo, Matt King
Hair | Issac Poleon, Mari Ohashi
Makeup | Mathias van Hooff, Porsche Poon
Set Designer | Josh Stovell