Calvin Klein Summer 2024 Ad Campaign

Calvin Klein

Summer 2024 Ad Campaign

Review of Calvin Klein Summer 2024 Ad Campaign by Photographer & Director Josh Olins with models Micheal Ward and Vittoria Ceretti

Calvin Klein reveals the many summer shades contained in a single color. The brand’s new campaign by photographer and director Josh Olins for its Monochromatic Summer collection is an ode to effortless summer elegance.

Starring a cast led by actor Micheal Ward and iconic model Vittoria Ceretti, Olins’ imagery summons the languorous energy of summer in the city. The collection’s minimal tone-on-tone neutrals juxtapose with the layered urban textures of New York as the characters stay cool while braving the heat radiating off of concrete. Then, in intimate interior shots, they cool off inside, the natural light of summer sun streaming through windows creating an evocative play of light and shadow.

Each of a pair of brief accompanying videos center around Ceretti or Ward. With clever editing that stitches together footage of flowers opening or buildings in the sunlight with sensual shots of the stars luxuriating in the collection, these ephemeral films feel like a lush embodiment of an indulgent summer mood.

Impressively balancing an effortless take on summer dressing with a strong sense of perspective and mood, the campaign is an alluring statement of Calvin Klein’s always relevant take on sophisticated American minimalism.

Photographer & Director | Josh Olins
Models | Micheal Ward and Vittoria Ceretti