Chanel has opened a new boutique on Worth Avenue, Palm Beach’s historic luxury retail destination. The 13,260-foot boutique showcases the singular world of Chanel with Ready-to-Wear, handbags, shoes, costume jewelry and eyewear designed by Virginie Viard, Artistic Director of Chanel Fashion Collections. The location also houses Watches & Fine Jewelry and Fragrance & Beauty.
The two-floor boutique was conceived by New York based architect Peter Marino, the visionary behind the design of Chanel boutiques worldwide. With a distinct modernist perspective, he has created an elegantly polished interior that masterfully honors the iconic codes of the House of Chanel.
Designed with a luxurious residential feel that draws on the aesthetic of the exclusive Palm Beach resort community, the Chanel palette of white, beige and black is enhanced by hand applied finishes as well as a collection of contemporary art and antique furniture. Each work of art throughout the boutique was carefully chosen to reflect Mademoiselle Chanel’s legacy as a passionate patron of the arts and Peter Marino’s signature work for the House. Several customized furnishings throughout the space, including a ceramic table in a blackened satin glaze, suede dining chairs and a textured gold decorative panel were designed by Mr. Marino exclusively for the boutique with techniques that reference both the French history and craftsmanship of Chanel.
Guests enter the first floor to discover a series of intimate areas in a gallery setting inspired by Gabrielle Chanel’s famed apartment at 31 rue Cambon. Here, handbags and accessories are showcased with eyewear, as well as a selection of Watches and Fine Jewelry creations.
Further inside on the ground floor, under a Goossens chandelier glistening with crystals, is the shoe salon, revealing the new patent two-tone pumps from the Cruise collection, alongside sandals in vibrant shades of fuchsia, turquoise and purple. The first floor’s three Ready-to-Wear salons seamlessly meld modern and antique glamour. In one salon, a pair of mid-century Theo Roth chairs are paired with a playful contemporary André Dubreuil stone-top coffee table, and in another salon, two Louis XV fauteuils from the mid-18th century are placed around a 24k gold and plexiglass mixed media coffee table by Arman from 1969. In three exclusive try-on rooms are standout works of art by Agnès Martin, Fernando Daza and Georges Pelletier.
After arriving to the second floor courtesy of a custom bronze-paneled elevator, visitors will discover an exclusive VIP area and event space. A pair of commissioned Goossens chandeliers in gilt bronze hang above a cerused oak dining table with beige suede chairs inspired by those in Gabrielle Chanel’s apartment. The exceptional details, such as a Louis XV-style limestone fireplace customized with a Peter Marino painted linen and gold leaf screen, Bruno Gambone ceramic object and bronze sculpture by Antoine Poncet, create the feeling of spending time in a beautifully refined home filled with allure and intrigue.
The boutique debuts with the 2019 Cruise Ready-to-Wear Collection, Virginie Viard’s debut collection as Artistic Director of Fashion Collections, first shown at the Grand Palais.