Review of Ermanno Scervino Fall 2024 Ad Campaign by Photographers Luigi & Iango and model Claudia Schiffer
Ermanno Scervino taps the legendary Claudia Schiffer for its Fall 2024 campaign. The supermodel and actor was lensed by photographer duo Luigi & Iango.
The brand’s Fall 2024 collection further explored the “Sport Couture” theme that has been one of the brand’s recurring design perspectives, pairing minimal and muscular takes on practical athletic garments with oversized volumes and rich textures for a study in energetic contrasts.
Luigi & Iango’s imagery takes a direct look at this design ethos as it is brought to life by Schiffer’s supermodel energy. In one portrait, a fluid cable-knit cardigan is paired with a form-fitting ribbed tank; in another, a sculptural leather jacket with intricate craft embellishments is paired with festive mini shorts adorned with paillettes. All the while, Claudia serves classic power and poise.
It’s a simple campaign concept that hearkens back to the supermodel era with its direct editorial focus. Such a campaign needs a strong model and stylist pair, and here Ermanno Scervino delivers, proving they’ve made the right choice in Claudia Schiffer as she embodies opulent and adventurous Italian glam.
Photographer | Luigi & Iango
Model | Claudia Schiffer
Stylist | Sissy Vian
Hair | Lorenzo Barcella
Makeup | Georgi Sandev