Review of Ermanno Scervino Spring 2024 Ad Campaign by Photographers Luigi & Iango with model Natalia Vodianova
Ermanno Scervino transports us from the studio to a secret beach getaway with its new Spring 2024 campaign lensed by photographer duo Luigi & Iango.
The duo’s portraits of model Natalia Vodianova – whom this campaign officially confirms as a brand ambassador – put the campaign’s focus squarely yet delicately on the latest expression of the house’s signature elevated Italian take on boho glamor.
Yet a strong sense of mood develops from the simple intersection of colors and textures. The sandy beige of the low-key studio backdrop seems to suggest the beaches of some remote shoreline, while the flowing denim and tulle form ocean waves, and the crystalline embellishments the sunlight that glints off them. With an atmospheric soundtrack and a high-powered fan blowing Vodianova’s blonde locks, the accompanying video leans further into unfiltered supermodel glamor.
Though its approach may be totally straightforward, the campaign does strong work to take us from its familiar studio setting to a sunny shoreline where Ermanno Scervino’s elegant and indulgent style can come to life.
Ermanno Scervino Creative Director | Ermanno Daelli Photographers | Luigi & Iango Models | Natalia Vodianova Stylist | Sissy Van Hair | Lorenzo Barcella Makeup | Liselotte van Saarloos