Review of Fendi Winter Capsule 2021 Ad Campaign by Photographer Sam Rock with models Ungho Go, Yilan Hua, Promesse Kayumba, Tyler Rees, Yun Xie, and Maja Zimnoch
Fendi shares an icily cool new campaign in celebration of their Winter 2021 capsule by photographer Sam Rock.
The collection strips Fendi’s design essence down to its minimum, then brings it back to life with thoughtful and gorgeous details. Realized in warm and luxurious fabrics like furs and velvet, the tight collection is winter-party-ready with sharp tailoring and impeccable gold hardware on accessories. A color scheme of white, black, gold, and icy blue keeps the focus sharp and the looks bold.
Rock’s photography lets the capsule speak for itself, capturing the looks before a plain white background, against which the silhouettes cut a coolly striking figure.
The collection is another strong example of how leading houses are leveraging creativity and the fashion calendar to make the most of seasonal shifts and share micro-collections that keep fans engaged, expand a design vision across new ideas, and of course generate more revenue.
With an ice-cold focus on showing the coolly refined character of the collection, the campaign is a great way to help this winter capsule make a big impact.
Photographer | Sam Rock
Models | Ungho Go, Yilan Hua, Promesse Kayumba, Tyler Rees, Yun Xie, and Maja Zimnoch
Stylist | Melanie Ward
Hair | Benjamin Muller
Makeup | Arianna Campa
Casting Director | Shelley Durkan