Ferragamo hosted an exclusive cocktail party at its Beverly Hills flagship store on Rodeo Drive to celebrate a preview of the debut collection from Maximilian Davis. The preview featured select pieces from the Spring/Summer 2023 collection and is available in 4 U.S. stores (New York City, Beverly Hills, Miami Design District and South Coast Plaza) and online on Ferragamo.com for the month of November. Reflecting the themes of the designer’s first Milan runway show – its beachfront palette and languid elegance, fresh perspective and modern glamour – the edit offers an exclusive first look at Davis’ vision.
On November 4th, to coincide with the launch, Ferragamo unveiled a virtual space entitled the ‘World of Ferragamo’, an immersive experience on Ferragamo.com, where users can journey through an exclusive collection of ready-to-wear, handbags and shoes.
Just as the house has brought young talent into its fold through Maximilian Davis, Ferragamo brought together the next generation of tastemakers, influencers and leaders to experience this new world of Ferragamo in person.
Attendees included Myles Hendrik, Janicza Bravo, Natasha Lyonne, Rickey Thompson, Salem Mitchell, Kilo Kish, Amalie Gassmann, Brittany Xavier, Broderick Hunter, Claire Khodara, Everett Williams, Jared Eng, Jordan Firstman, Kaye Bassey, Lexi Underwood, Nicholas Scarpinato, Nicolas Bru, Rachel Sennott, Warren Alfie Baker, and many more.
The evening’s entertainment was provided by Myles Hendrik. Similar events will be held at Ferragamo stores in Costa Mesa and Miami.
