The 21-product collection pairs salon-developed formulas with a design-led identity that positions haircare as a tool for self-expression and personal style.
The new brand combines salon expertise, clinically tested formulas, and an expressive visual identity to position haircare as a tool for personal style and self-expression
Funner has entered the professional haircare market with a 21-product collection spanning cleansing, conditioning, treatment, styling, and finishing. The brand approaches hair less as maintenance and more as a form of personal style: fluid, emotional, and constantly evolving.
Funner was co-founded by Jonah Kaner, Daniel Kaner, and Sonia Kashuk, with Jonah Kaner leading the company day-to-day. Developed alongside stylists and informed by real salon experience, Funner combines clinically tested formulas with a visually expressive universe created by M/M Paris. The ambition is not simply to create professional products that perform at a high level, but to build a brand that understands the emotional relationship people have with their hair, including the rituals around it, experimentation, confidence, and transformation.
Kao is supporting Funner as a minority investor as the brand begins to establish its position in professional haircare. “Funner is an independent company with its own distinct identity, led by Jonah Kaner and shaped by a clear, modern point of view. Kao’s long-standing relationship with Daniel Kaner through Oribe reflects our respect for entrepreneurial instinct, craftsmanship, and collaboration, and Daniel remains deeply engaged in his day-to-day role with Oribe.”
At the core of Funner is the idea that there is no singular definition of “good hair.” One day, it might mean polished shine and softness; the next, texture, volume, imperfect movement, or the confidence to try something entirely different. Rather than positioning its products as corrective tools, Funner frames haircare as a medium for self-expression.
The collection deliberately avoids traditional beauty segmentation. Products are not organized around restrictive ideas of age, gender, or hair identity, but are designed to be mixed, layered, and personalized instinctively. The Funner customer is defined less by demographics than by sensibility: someone visually curious, culturally engaged, and attentive to design, fashion, beauty, and the small details that shape everyday life.
Despite its contemporary visual language, Funner remains deeply rooted in salon culture, a space where trust, intimacy, and transformation intersect. The brand launches through a selective network of salons, independent retailers including C.O. Bigelow in New York and The Cosmetic Market in Nashville, and its direct-to-consumer platform.
“Funner is not about prescribing one version of good hair,” says Jonah Kaner. “It is about giving people tools that help their hair feel healthier, shinier, more textured, more defined, or more of whatever they want it to be that day. The best version of hair is defined by the person wearing it.”
While the formulas are technically sophisticated, the experience of using Funner is intentionally intuitive. Across the collection, the brand prioritizes modern ingredient standards and more considered packaging choices, including 100% PCR plastic bottles and jars, mono-material pumps, and the elimination of secondary packaging. Formulas are sulfate-, paraben-, and silicone-free, with scalp health, color protection, and long-term hair longevity considered throughout the line.
The visual identity, created by M/M Paris, rejects the fixed codes often associated with professional beauty branding. Instead of relying on a single static logo system, Funner evolves through shifting colors, typography, graphics, and product identities, creating a brand world that feels collectible, expressive, and in motion.
