Furla Fall 2023 Ad Campaign

Review of Furla Fall 2023 Ad Campaign by Photographer Koto Bolofo and Art Director Roberto Da Pozzo with model Irina Shayk

Furla loses itself in la dolce vita with its new Fall 2023 campaign by photographer Koto Bolofo.

Leaning into the brands Italian luxury heritage, the campaign imagery situates itself in an ornately manicured palazzo garden, where a labyrinth of well trimmed hedges gives way to a tangle of trees and the expanse of sky beyond. Among this lush yet angular backdrop, the play of soft volumes and expressive colors of the brand’s latest handbag collection creates a pop of contrast, while anchoring it all is the steadfast poise of Irina Shayk. The accompanying short film makes use of digital mirroring and duplication effects to multiply the Irina Shayks as she ventures ever deeper into the labyrinth of Italian style.

Simply conceived and brightly executed, the campaign is a focused statement of Furla’s latest take on the most essential and enduring fashion accessory.