Genny Spring 2023 Ad Campaign Review

Review of Genny Spring 2023 Ad Campaign by Creative Director Sara Cavazza Facchini with Photographer Dario Catellani with models Sara Sampaio

Sara Cavazza Facchini, Genny creative director, had model Sara Sampaio interpret the new Spring/Summer 2023 advertising campaign.

I chose Sara Sampaio because I saw that imprint of femininity consistent with the inspiration of the new collection in her expressive capacity. She is a young woman, capable of strong emotional impulses and a natural aptitude for empathy. Her elegant and bright image reflects the powerful vital spirit of Genny’s fashion
– Sara Cavazza Facchini, the creative director of Genny

Genny Spring 2023 collection is the bearer of “good energy”. It emphasizes and conveys a message inspired by the vital positivism of the Lowbrow art movement, which influenced the pop cultures of the Seventies from Los Angeles.

Los Angeles, its solar landscapes, sophisticated and warm international wave, are the traits of the stylistic perimeter that Sara Cavazza Facchini has outlined for Genny’s femininity. Hence the choice of Sara Sampaio, who with her Portuguese origins, oceanic sunshine and spontaneous temperament, stands as an archetype of the sought-after, conscious and sparkling femininity of Genny women. The campaign photograph was shared with the cosmopolitan gaze of Dario Catellani, one of the most highly regarded interpreters of the contemporary female image, flanked by the work of the stylist, Cathy Kasterine. The result of this team led by Sara Cavazza Facchini is a set of freshness, color, and vitality, which reverberates the metallic materiality of the fabrics, the geometries of the cuts and the chromatic expressiveness of the Genny style.