Giorgio Armani Holiday 2022

Giorgio Armani

Holiday 2022 Ad Campaign

Review of Giorgio Armani Holiday 2022 Ad Campaign by Photographers Bruno & Nico Van Mossevelde with models Quentin Demeester, Raphael Balzer, and Valentina Sampaio

Giorgio Armani offers a shimmering look at the perfect winter cocktail party wardrobe with its new Holiday 2022 campaign by photographer duo Bruno and Nico Van Mossevelde.

Taking their cue from the winter edit’s motif of icily sparkling elegance, Bruno and Nico create a dramatic palette of shimmer and shine. Their models pose with vamp-like austerity, creating a feeling of almost unearthly elegance as they linger on the edges of a holiday gathering, framed by abstract swathes of reflected silver light.

The campaign certainly doesn’t try to go the route of inviting holiday warmth, but that’s okay, because instead it embodied another reminder of what Giorgio Armani does best: poise, precision, and elegance.

Photographers | Bruno & Nico Van Mossevelde
Models | Quentin Demeester, Raphael Balzer, Valentina Sampaio
Hair | Pierpaolo Lai
Makeup | Simone Gammino
Set Designer | Andrea Cellerino