Top 10 Denim Ad Campaigns of Spring 2024

The Top 10 Accessories Fashion Ad Campaigns of Spring 2024 Season

Denim will never die, and neither will the denim-focused fashion campaign. As the timeless fabric continues to evolve – or gets back in touch with its roots – creative teams are finding fresh perspectives and classic coolness as they communicate a brand’s distinct take on a universal classic.

Acne Studios shared a strong campaign that was carried by the energy of its stars, the members of very new K-Pop group ILLIT, and some excellent all-over denim looks. Diesel made an even more over-the-top casting choice with its campaign that highlighted the bizarre talents of Guinness World Record holders, imagining them in a gonzo reality competition show.

While both of those campaigns also had styling that played into the grunge revival, Re/Done did nostalgia different, teaming with Pamela Anderson for a co-designed capsule and campaign inspired by some of her most iconic looks.

7 For All Mankind and DKNY each embraced denim’s Americana heritage, but through the lens of their respective homes in Los Angeles and New York.

Here are The Impression’s picks for the best denim campaigns of the Spring 2024 season as selected by our editorial team.

7 For All Mankind

Acne Studios

Calvin Klein

Diesel

Diesel Creative Director | Glenn Martens
Photographer | Johnny Dufort
Art Director | Christopher Simmonds
Talent | Aristotelis Valaoritis, Liberty Barros, Jim Arrington, Chanel Tapper, Tami Manis, Rolf Buchholz, Mariam Olayiwola, and Dalibor Jablanovic
Stylist | Ursina Gysi