Top 10 Denim Ad Campaigns of Spring 2024

The Top 10 Accessories Fashion Ad Campaigns of Spring 2024 Season

Denim will never die, and neither will the denim-focused fashion campaign. As the timeless fabric continues to evolve – or gets back in touch with its roots – creative teams are finding fresh perspectives and classic coolness as they communicate a brand’s distinct take on a universal classic.

Acne Studios shared a strong campaign that was carried by the energy of its stars, the members of very new K-Pop group ILLIT, and some excellent all-over denim looks. Diesel made an even more over-the-top casting choice with its campaign that highlighted the bizarre talents of Guinness World Record holders, imagining them in a gonzo reality competition show.

While both of those campaigns also had styling that played into the grunge revival, Re/Done did nostalgia different, teaming with Pamela Anderson for a co-designed capsule and campaign inspired by some of her most iconic looks.

7 For All Mankind and DKNY each embraced denim’s Americana heritage, but through the lens of their respective homes in Los Angeles and New York.

Here are The Impression’s picks for the best denim campaigns of the Spring 2024 season as selected by our editorial team.

7 For All Mankind

Photographers | Sonia Szóstak & Jeremy Everett
Models | Malaika Holmén, Amanda Murphy, Albert Reed, Jacob Bixenman, and Remi Chester
Stylist | Jamie Mizrahi
Casting Director | Jennifer Starr
Location | Los Angeles, California

Acne Studios

Acne Studios Creative Director | Jonny Johansson
Photographer | Charlotte Wales
Stylist | Léopold Duchemin
Hair | Kiyoko Odo
Makeup | Ana Takahashi
Manicurist | Lauren Michelle Pires
Set Designer | Alice Kirkpatrick
Location | London

Calvin Klein

Photographer | Mert Alas
Model | Jung Kook
Stylist | Emmanuelle Alt
Location | New York City
Music | “The Passenger” by Iggy Pop


Diesel Creative Director | Glenn Martens
Photographer | Johnny Dufort
Art Director | Christopher Simmonds
Talent | Aristotelis Valaoritis, Liberty Barros, Jim Arrington, Chanel Tapper, Tami Manis, Rolf Buchholz, Mariam Olayiwola, and Dalibor Jablanovic
Stylist | Ursina Gysi


Agency | Team Laird
Creative Director | Trey Laird
Photographer | Alasdair McLellan
Model |  Kaia Gerber
Stylist | Alastair McKimm 


Frame Creative Director | Erik Torstensson
Photographer | Erik Torstensson
Model | Amelia Gray
Stylist | Mel Ottenberg
Location | Chateau Marmont in West Hollywood.


Director | Dave Meyers
Talent | Burna Boy
Location | London


Designer | Jung Wook Jun|
Photographer | Hong Janghyun
Hair Stylist | Shon
Makeup Artist | Jenny Coombs
Casting Director | Dominique Vinant
Models | Akuol Deng Atem, Andrew Ohawa


Agency | Jacobs+Talbourdet-Napoleone
Photographer | Lea Colombo
Model | Pamela Anderson
Stylist | Katie Burnett
Hair | Ryan Mitchell
Makeup | Cyndle Komarovski

Samsøe Samsøe

Photographer | Petros Studio
Videographer | Tom Funk