Fall 2022 Ad Campaign Video

Givenchy Unveils Its Fall-Winter 2022 Advertising Campaign Video

Givenchy unveils its advertising campaign video for Fall 2022 captured by Nick Knight under the creative direction of Matthew M. Williams.

Echoing currents from the Givenchy Fall 2022 ready-to-wear collection, the video campaign introduces a fresh visual narrative for the House.

Contrasting moods and materials express moments that are both intimate and universal, subtly evoking the tension between reality and surrealism. Bathed in ethereal light, a diverse, multi-hyphenate cast embodies the Givenchy ethos of individualistic style, suggesting rich inner worlds that exist beyond surface appearances. A model may also be a health advocate, or an emerging voice like Ethel Cain, whose highly awaited debut album was released in May 2022.

“The faces in this season’s campaign really represent what Givenchy means today,” said Creative Director Matthew M. Williams. “It’s a uniquely eclectic group: each model is an icon in their own right”

Creative Direction​ |​ Matthew M. Williams
Art Direction​ |​ Sarah-Jayne Todd
Video​ |​ Nick Knight
Models/talents​ |​ Ethel Cain ​, ​Liya Kebede​, ​Vittoria Ceretti