Gucci has announced the opening of its new store in East Hampton, New York, the brand’s only location in the East End. The two floor boutique spans over 2,000 square feet and showcases a wide collection of men’s and women’s ready-to-wear, shoes, handbags, luggage, small leather goods, jewelry, watches, eyewear, childrenswear, plus Gucci Beauty and Gucci Décor.
The opening of the East Hampton boutique marks Gucci’s return to The Hamptons in a permanent capacity.
The brand has a storied history with the area, with past temporary spaces in key Hamptons locations. In 2019, Gucci collaborated with local Montauk Outpost and coveted ‘insiders’ vintage shop, Melet Mercantile, on a temporary retail destination in Montauk, New York. The collaboration brought communities together and connected the past with the present, melding common values and respective identities in a spirit of reciprocity. In 2020, the brand hosted a caravan at Moby’s Market, a staple in the East Hampton community, inviting customers to explore Gucci’s latest offerings.
With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterizes Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic.
The mood within the store was designed to fit seamlessly into the East Hampton landscape. Aqua-colored moiré walls and velvet armchairs are accented by polished nickel, aged brass fixtures, and hand-stained natural wood flooring.
Throughout the store, one finds Gucci Décor paneled screens and inviting wicker accents, situated amongst brightly colored fixtures. The result is a space designed to entice, surprise, and feel personal to Gucci.
In celebration of the opening, the boutique will offer an exclusive capsule collection available only at the East Hampton location. These limited-run pieces feature an organic jacquard fabric, created by weaving together red and beige natural fibers in a tricot technique, which is paired with white square G embroidered accents. The pieces are finished with a blue leather trim and a round leather emblem with ‘The Hamptons’ embossed in gold. The collection boasts a wide range of bags and small leather goods, including, most notably an oversized tote, a drawstring bucket bag, and a rectangular zip pouch.
