The new seasonal space brings Coco Beach 2026 and Fine Jewelry to Newtown Lane
Chanel will open a new ephemeral boutique in East Hampton, New York on May 22, 2026, expanding its seasonal retail presence with a two-level space designed as a Parisian-inspired summer retreat.
Located on Newtown Lane, the 1,995-square-foot boutique reinterprets the House’s signature black-and-white aesthetic through a lighter, more relaxed atmosphere shaped by the spirit of the Hamptons. The temporary storefront presents ready-to-wear, leather goods, shoes, accessories, watches, and fine jewelry within an environment intended to balance Chanel’s formal elegance with the ease of a summer destination.
The ground floor is centered around the Chanel Coco Beach 2026 collection, featuring oversized denim totes, raffia-braided flap bags, shell-inspired jewelry, striped silks, swimwear, athleisure separates, and printed twill sets. Bright colors and relaxed silhouettes reinforce the collection’s beachside sensibility, while dedicated shoe and accessory displays frame the space.
Upstairs, the boutique shifts into a more residential atmosphere, with a lounge-inspired setting presenting selections from the Spring/Summer 2026 collection. Designed to encourage a slower pace, the second floor continues the boutique’s emphasis on intimacy and seasonal ease, complemented by discreet fitting rooms positioned throughout both levels.
A dedicated Watches & Fine Jewelry salon occupies part of the upper floor, showcasing signature Chanel collections including Coco Crush, Camélia, and N°5 fine jewelry, alongside the J12 and Première watch lines. The presentation highlights the House’s ongoing focus on craftsmanship and design continuity across categories.
The East Hampton opening continues luxury fashion’s broader seasonal migration into resort retail, where temporary boutiques increasingly function as immersive lifestyle environments tied to leisure, travel, and summer dressing rather than traditional storefront formats alone.
