The ad campaign’s film utilizes 3-D imagery of computer-generated belts, neck-ties, scarves, shoes and other accessories tumbling through an illustrative, comic-book-like dreamscape. A hat box turns into a car, and then a train, a plane, a skateboard, and a space ship, as it takes the viewer on a journey through perfectly round snowflakes, and a cornucopia of gift-ables. ‘The Land of Dreams’ is populated with a mildly hallucinogenic mix of elements, some appearing to be hand-drawn, juxtaposed with the Hermès-branded items which realistically rendered with texture and shine. Kaleidoscopic cakes, whirling rings of Saturn, shoes floating on clouds, and futuristic glass buildings float by, culminating with a bright orange sign that reads ‘gift me a dream…’ A fitting tag line, as it is Hermès who has gifted a dream with their thoroughly enjoyable ad campaign – presenting toys for adults in a way that successfully conjures up child-like feelings of wonder.
