Innovative Use of iPhone Technology to Capture Runway Show
Jacquemus will make its return to the Paris Fashion Week calendar on January 26, 2025, with a notable collaboration with Apple to present its runway show through advanced iPhone technology.
The show will be exclusively captured using the iPhone 16 Pro Max, showcasing its professional camera capabilities. Key features include cinematic slow-motion video recorded in 4K at 120 frames per second with Dolby Vision, alongside runway photographs and detailed close-ups using the device’s 5x telephoto lens.
The integration of iPhone technology will extend beyond video capture. A custom installation at the venue will incorporate the iPhone into the show’s scenography, offering attendees an interactive and immersive experience.
This collaboration highlights the intersection of fashion and technology, aligning Jacquemus and Apple in a shared effort to innovate and engage a global audience. Additional updates on the project will be shared at a later date.