Jewelry designer Jennifer Fisher unveils her retail space in New York City. The brick-and-mortar store located in the heart of SoHo on West Broadway is an extension of Fisher’s Beverly Hills Flagship store, and marks a return to the neighborhood where her eponymous label was born.
The 1,650-square-foot store, designed in close collaboration with friend and designer, Michelle Gerson of Michelle Gerson Interiors, combines the industrial edge of New York City with the minimalist aesthetic of Los Angeles. The space features exposed brick walls, poured concrete flooring, chandeliers by Entler, and matte Excalibur Marble slab details throughout. The outpost will also host a VIP suite for private clientele shopping.
“Having started my brand just a few steps away from this location, I wanted it to feel intrinsically connected to its roots yet symbolic to the world of Jennifer Fisher in its design. I’m so excited to return to the heart of where it all began,” says Fisher, Founder & Chief Creative Officer.
Customers can expect to find the brand’s most beloved jewelry pieces on display, from Fisher’s cult-favorite hoops in a variety of sleek and sculptural shapes, to customizable fine jewelry, including an assortment of charms and her signature “Family Gothic” letters. Also available at the store is Fisher’s first fragrance, “My Scent”, and three dual purpose custom blended salts further diversifying the home offering.
Location
400 West Broadway, New York, NY 10012