Review of Jimmy Choo Summer 2024 Ad Campaign by Creative Director Sandra Choi and Art Director Yoan et Marco with Photographer Oliver Hadlee Pearch with Talent Sydney Sweeney
Sydney Sweeney hits the road for Jimmy Choo‘s new Summer 2024 campaign. Embodying Americana escapism, the actor was lensed by photographer Oliver Hadlee Pearch.
The fun summer narrative follows Sweeney as she escapes from her hectic schedule of being one of Hollywood’s most in-demand and fawned-over young stars to embark on a solo desert road trip. Supported by styling that infuses casual looks with effortless glam, she embodies a quintessentially California muse of freedom and bold style. Drawing it all into an inviting visual world across the imagery and short film, Pearch consistently develops a nice color palette of washed-denim blue, off-white, and dusty pink.
Summer dressing can in many ways provide an escapist energy, and Jimmy Choo’s glammed-out heels offer a strong opportunity for this fashion fantasy. Anchored by a well-chosen star, the campaign captures that sensibility while grounding it just enough in everyday style, making for a strong ode to adventurous summer style.
Creative Director | Sandra Choi
Art Direction | Yoan et Marco
Photographer | Oliver Hadlee Pearch
Talent | Sydney Sweeney
Stylist | Molly Dickson, Virginie Benarroch
Hair | Glen Oropeza
Makeup | Melissa Hernandez
Manicurist | Zola Ganzorigt
Set Designer | Sati Leonne