The Designer Collaborated with Amazon’s Luxury Stores Platform for a Size-Inclusive Capsule
New York-based designer Jonathan Cohen has launched a special capsule in collaboration with Amazon Luxury Stores. The seven-piece collection of printed dresses with extended sizing from XS to 5XL is available now exclusively on Amazon. The pieces, made in recycled jersey and recycled ponte, are new interpretations of his signature body-hugging dresses in everyday florals.
The collaboration initially grew out of a shared awareness that the extended size options of Cohen’s dresses were selling out first in Amazon’s online store. In partnership with Luxury Stores at Amazon, Cohen created this capsule to serve a size-inclusive, ability-inclusive, and environmentally aware customer base.
My goal with this capsule (and designing in general) has always been to uplift and inspire. If I can help someone to feel better about themselves through fashion, then my job is complete. That is what motivates me.”
– Jonathan Cohen
Accompanying its launch, the collection is celebrated in a campaign that stars a vibrant cast that includes Aaron Philip and La’Shaunae Steward, captured by photographer Shaniqwa Jarvis and styled by Heidi Bivens.
