Photographer Tyler Mitchell, the first black photographer to shoot a September issue of Vogue, returns again to reteam with the house of JW Andrson, having shot the designer’s Fall campaign.
The pairing of Tyler and Andeson, along with creative agency M/M Paris, is just the right meld of awe, interest, and youthful optimism. The art direction is a hybrid of found-art like artistry from oversized painted canvases depicting suburban settings to larger-than-life tricycles, jump-ropes, mini-trampolines blended with retro sepia-like tones and pastels. The result is a campaign that transcends fashion into art and fits with the intellectual spirit of Jonathan Anderson’s artisanal vision.
The carefree feeling breathes fresh air, wonder, and warmth into a world overcrowded with despair and cynicism, and shows that fashion understands the desires of the subconscious undertones of the needs of humanity.
JW Anderson Creative Director | Jonathan Anderson Agency | M/M Paris Creative Director | Mathias Augustyniak & Michael Amzalag Photographer | Tyler Mitchell Models | Enonha, Djeneba, Krisha, Rose, Romance, Hamza, Jerell, Khalid Stylist | Benjamin Bruno Hair | Cyndia Harvey Makeup | Lauren Parsons Casting Director | Julia Lange Set Designer | Andy Hillman Production | Holmes Production