Holiday 2022 Ad Campaign

Review of Lanvin Holiday 2022 Ad Campaign by Photographer Robin Galiegue and Art Director Ludivine Poiblanc with models Aivita Muze, Saunders, and Dara Gueye

Lanvin explores the atemporal power of heirloom pieces with its Holiday 2022 campaign by photographer Robin Galiegue and art director Ludivine Poiblanc.

The imagery pairs simple portraits and detail shots of giftable Lanvin pieces alongside studied still life photographs of winter flowers, drawing out an intricate dialogue between the two that mutually emphasizes their preciousness and unlikely beauty. The visual approach emphasizes the status of the house’s jewelry and accessories designs as heirlooms in the making, unforgettable pieces that last lifetimes.

The campaign fits nicely within the new direction of quiet, classic elegance that Lanvin started with its recent “Character Studies” campaign. Unobtrusive yet striking, the campaign would look good on a phone screen but seems particularly fit for the slow, intimate palpability of the printed page: an effortless duality that embodies the house’s renewed commitment to a tight focus on timeless design.

Lanvin Creative Director | Bruno Sialelli
Photographer | Robin Galiegue
Art Director & Stylist| Ludivine Poiblanc
Models | Aivita Muze, Saunders, and Dara Gueye
Hair | Ramona Eschbach
Makeup | Céline Martin
Manicurist | Anais Cordevant
Casting Director | Piergiorgio Del Moro
Set Designer | Nicholas William White
Production | Kitten

Senior Fashion Writer | The Impression
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