Review of Lanvin Spring 2024 Ad Campaign by Director & Choreographer Benjamin Millepied with Talent Coline Omasson
Lanvin explores “Elegance In Motion” with a gorgeous new campaign created in collaboration with renowned French choreographer, dancer, and filmmaker Benjamin Millepied.
Known for his innovative fusion of classical ballet and contemporary dance, Millepied here uses the language of dance to explore the space between the garment and the body, and to draw out the conversation that happens between the two as what defines fashion. The other side of the equation is the immensely skillful Coline Omasson, who brings the concept vividly to life with her poignant performance.
“With this film I wanted to create a Gesamtkunstwerk of sorts. A dance that connected and reflected everything that is Lanvin through the beautiful performance of Coline”, reflected Millepied, pointing to the 19th century German concept of a ‘total work of art’. The elements do indeed come together, with photography, film, fashion design, dance, and music each playing an essential role to create a single communicative statement.
Director & Choreographer | Benjamin Millepied
Director of Photography | Andre Chemetoff
Talent | Coline Omasson
Stylist | Ludivine Poiblanc
Music | Snow Under Moonshine, Blondine Morisson – Paz A Pas Records