Ganni X Levi’s

Fall 2022 Ad Campaign

Review of Ganni X Levi’s Fall 2022 Ad Campaign by Ganni Creative Director Ditte Reffstrup with models Emma Breschi, Imani Randolph, Fanta, & Emma Chamberlain

Ganni and Levi’s reunite once again to celebrate community and the creative power of the natural world. The third collaboration from the pair is captured in a campaign that stars internet megastar Emma Chamberlain.

It’s a simple campaign that channels the laid-back, playful simplicity of its two collaborators perfectly.

Titled “Grow Up,” the collection draws inspiration from gardening, plants, and the natural world. This theme is carried across the campaign, which sees Chamberlain and the rest of the cast work together at a sustainable farming co-op, encountering a few whimsically large vegetables and celebrating the Earth together.

Ganni Creative Director | Ditte Reffstrup
Models | Emma Breschi, Imani Randolph, Fanta, & Emma Chamberlain


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