The Brand Held a Star-Studded Dinner at Its Newly Reopened Beverly Hills Store to Celebrate the Launch of Master of Fibres
Loro Piana celebrated the reopening of its Beverly Hills boutique with an exclusive dinner on October 10th, 2024, at the Beverly Estate. The event marked both the store’s relaunch and the Maison’s centennial, showcasing the brand’s enduring commitment to elegance and craftsmanship. Guests enjoyed a curated dinner by Evan Funke of Felix Trattoria, and the star-studded attendee list included celebrities like Andrew Garfield, Dwayne Wade, Zaya Wade, Michelle Williams, Tom Daley, Sarah Paulson, Elizabeth Olsen, Ewan McGregor, Mary Elizabeth Winstead, Jason Bateman, Amanda Anka, John Mulaney, Rashida Jones, Will Arnett, Rob Lowe, Kerry Washington, and more.
The newly redesigned boutique on Rodeo Drive, reopened on July 25th, offers a blend of traditional elegance and modern design. The store’s minimalist and refined interiors feature natural materials and a warm color palette, reflecting Loro Piana’s sophisticated style. The three-level store includes women’s and men’s collections, accessories, and footwear. A VIP terrace on the top floor provides a private shopping experience with stunning views and luxurious details.
In honor of its 100-year legacy, Loro Piana is also launching Master of Fibres, a book by Nicholas Foulkes published by Assouline. The meticulously crafted volume details the brand’s journey from a wool trading company to a luxury powerhouse. Featuring 150 illustrations, the book traces milestones from the founding of the wool mill in Valsesia in 1924 to the iconic products created from rare fibers like vicuña and cashmere. Master of Fibres will be available in select Loro Piana stores, Assouline locations, and online from November 21st.
