Review of Loro Piana Après Ski Fall 2024 Ad Campaign
Loro Piana embraces adventure and warmth with the new campaign for its Après Ski 2024 collection.
The imagery centers around intimate moments of warmth while exploring the desolate beauty of nature in winter. From icy caves and forests of bare trees to snow blanketed meadows and a cozy cabin, the characters stay elegantly cozy as they venture into the frosted heart of a gorgeous winter landscape.
The accompanying short film deepens the atmosphere with its rich cinematic perspective, pairing sweeping shots of the scenery with intimate details, emphasizing the human warmth behind the brand’s elegant vision.
Loro Piana always manages to remain cohesive and extremely consistent to its core identity, even as campaigns such as this one journey to far-flung locations. Balancing new adventures with its values of traditional luxury, the brand makes another focused statement of its exacting and elegant design approach.
Agency | MA+Group
Creative Director | Thomas Person – MA+creative
Photographer | Annemarieke Van Drimmelen – Ma+talent
Production | 360pm/ MA+group