Loro Piana 'The Spagna Jacket' Spring 2024 Ad Campaign

Loro Piana

'The Spagna Jacket' Spring 2024 Ad Campaign

Review of Loro Piana ‘The Spagna Jacket’ Spring 2024 Ad Campaign

Loro Piana leans into luxury spring dressing with a new campaign for the seasonal editions of its signature Spagna jacket.

A Loro Piana wardrobe icon, the Spagna jacket was created in 1998 and originally inspired by Spanish officers’ uniforms. For the Spring 2024 it is further reimagined in an easy-going, balanced, contemporary version, as well as in a new women’s model.

The campaign imagery finds its Spagna-clad characters in harmony with both nature and the urban environment. Quaint streets give way to seaside meadows and ethereal sunsets over the water, while the monochrome styling paints a mood of timeless yet earthy elegance. All together, it’s a vision of Loro Piana’s uncompromising luxury worked seamlessly into the graceful motions of life.

Models | Rianne Van Rompaey

Senior Fashion Writer | The Impression