Review of Louis Vuitton Twist Bag Spring 2022 Ad Campaign with House Ambassador Naomi Osaka
Tennis star, activist, and brand ambassador Naomi Osaka stars in a new Summer 2022 campaign for Louis Vuitton’s Twist bag.
The campaign imagery sees Osaka rock après-tennis style and move with grace from courtside to poolside, taking in the sun on an ideal summer day. The breezy cinematography includes a sensitive focus to the bag’s signature twist hardware, which comes to embody the campaign’s mood of freedom and flexibility.
With a strong choice of star who glows with joy and strength, the campaign is an effortlessly fun ode to the possibilities of summertime.
Louis Vuitton Creative Director | Nicolas Ghesquière
Talent | Naomi Osaka