Louis Vuitton

Twist Bag Spring 2020 Ad Campaign

Kaia Gerber shines in the latest campaign by Louis Vuitton.

The campaign celebrates updated colors and finishes for one of the brand’s most iconic bags, perfectly suited for the spring season. A collection of harmoniously composed images by ubiquitous photographer Craig McDean capture the up-and-coming model looking calm and confident as she breezes through a summer day. Several of the photos feature Gerber lounging at the beach or by the pool, while others see her brimming with a classy but cute professionalism. All of the photos feature impeccable styling and gracefully slung Louis Vuitton bags.

Effective and efficient, the campaign manages to communicate much by keeping it simple and making smart use of just a few elements. Relying on the strong personality of its talent and the masterful vision of its photographer, the campaign has no need for extra elements between subject and lens. It feels like the perfect summer fling: short and sweet.

Louis Vuitton Women’s Creative Director | Nicolas Ghesquière
Photographer | Craig McDean
Model | Kaia Gerber