Review of Mackage ‘Protect Your Craft’ Fall 2024 Ad Campaign with model Joško Gvardiol
Mackage hits the field with soccer star Joško Gvardiol, finding common ground in their shared pursuits of protection and athletic excellence. The campaign is the first chapter in a new series for Fall 2024 titled “Protect Your Craft.”
A defender for Manchester City and Croatian National team, the 22-year-old left-back is revered as one of the best defenders in the world. His team’s recent win of the Premier League championship further solidified his position as one of the most promising young talents in the sport.
Drawing connections between this athletic talent and the luxury outerwear brand’s latest designs that offer innovative and stylish protection from the elements, the campaign imagery finds Gvardiol in his element on the pitch. The slogan “Aesthetics that protect” concisely sums up the spirit of the collaboration and campaign.
As Olympics fever sweeps the globe, we’ve seen tons of brands partner with athletes to explore fashion’s intersection with the world of sport. Though it doesn’t take this approach in any new creative directions, the smart casting and direct visual perspective make for a strong statement of Mackage’s core practice.
Mackage Creative Directors | Eran Elfassy and Elisa Dahan
Model | Joško Gvardiol