Maison Kitsuné Takes Leap Forward With Creative Director Marcus Clayton
Clayton, whose involvement with Maison Kitsuné began in 2020, is overseeing all seasonal collections for women and men. By focusing primarily on savoir-faire and silhouettes, Clayton has been gradually shifting the brand’s fashion positioning with care, quality and attention to detail. To Maison Kitsuné, Clayton brings a breadth of design and production that spans Parisian high fashion to up- market sportswear.
“I want to enlarge people’s perceptions of Maison Kitsuné … Maison Kitsuné has an authentic DNA that combines Paris and Tokyo lifestyles, so the goal is to amplify this through a wider fashion offering that showcases our everyday creativity and savoir-faire.”
– Marcus Clayton
“Through all these years that Maison Kitsuné has grown, it has also grown up,” says Gildas Loaëc, Kitsuné co-founder. “My partner Masaya Kuroki and I are delighted to welcome Marcus after this period of working together. He has a singular understanding of how to build a brand from the inside and, more specifically, how we intend to stay fun and playful while also broadening and elevating our core collections, reaching even more people.”
In the original spirit of its music label, collaborations have been a fundamental element of the Maison Kitsuné approach to fashion. Beyond Clayton’s involvement, the brand will continue to draw on a variety of talents for upcoming capsules and collaborations through 2022, which also marks the milestone 20th anniversary of the brand.
Meanwhile, Clayton is currently working on the Fall-Winter 2022/23 collections for a January reveal to press and buyers. This strategy corresponds to a progressive rollout, not only of new designs, but new fabrics and materials, manufacturers and product development. His first show will be Spring-Summer 2023, taking place in Paris on the June 2022 calendar.
“There is great creative dynamism as we embark on this momentous year,” says Clayton. “Everything is done with commitment but in a relaxed way, which has been my impression of Maison Kitsuné all along.”
