Mulberry Fall 2024 Ad Campaign

Review of Mulberry Fall 2024 Ad Campaign by Creative Directors Henrietta Gallina and Samuel McWilliams and Photographer Guen Fiore with models Maggie Maurer, Barathy Akkan, and Tess McMillan

Mulberry embraces the color and freedom of the natural world with its new Fall 2024 campaign. The campaign features creative direction from Henrietta Gallina and Samuel McWilliams with photography by Guen Fiore.

Captured among the English countryside, Fiore’s imagery is alive with vivid green tones of trees, wild grasses, rushes and reeds along a pond. While many of the looks by stylist Nell Kalonji extend the minimal and neutral color palette of the seasonal offerings, a few of them feature vivid hues of poppy orange or bubblegum pink, creating a thrilling pop of contrasting brightness among the greenery. The attitudes of the cast are similarly upbeat, and all of these simple yet joyous elements come together for a bright conversation between design and life.