Neiman Marcus celebrated the launch of its “Make the Moment” holiday campaign with an extraordinary event at the Hollywood Athletic Club in Los Angeles that featured the unveiling of the 2022 Christmas Book and Fantasy Gift offerings. The event was hosted by actor Tessa Thompson, and featured music from DJ Hart Denton and cuisine from Neiman Marcus chef MaryBeth Boller.
“Neiman Marcus is the epitome of luxury fashion and synonymous with the magic of the holiday season. As a loyal fan of Neiman Marcus, I am honored to be this year’s host of the holiday campaign debut and fantasy gifts launch. I am particularly inspired by their ongoing dedication to philanthropy and emphasis on charitable giving not only during the holiday season but throughout the year,” says Tessa Thompson.
Upon entry at the historic, legendary Hollywood Athletic Club, guests were transported into a luxurious, multi-dimensional experience in which they were able to immerse themselves into the Neiman Marcus Fantasy Gifts. DJ Hart Denton kept guests dancing throughout the evening.
“Our ‘Make the Moment’ campaign is an extension of our brand idea, Live Your Luxury,” says Darren “Daz” McColl, Chief Marketing Officer, Neiman Marcus. “It takes the freedom and the boldness of individual style and places it in a holiday setting, where highly memorable, tradition-twisting moments are made. It’s a celebration of optimism and inclusivity in which relationships are cherished. Our Make the Moment stories highlight Neiman Marcus’ unique ability to curate and deliver the extraordinary.”
In attendance were Tessa Thompson (host), Lupita Nyong’o, Scottie Pippen Sr., Barbie, Sheryl Lee Ralph, Colman Domingo, Folake Olowofoyeku, Chef Thomas Keller, Melissa Ganzi, Kathy Hilton, Nafessa Williams, Midori Frances, Dia Nash, Ella Travolta, Matt Rogers, Angela Sarafyan, Joe Zee, Hart Denton, Elysee Sanville, Tezza Barton, Marianna Hewitt, Anita Ko, Alexa Dell, Stylists Jason Rembert and Wayman & Micah, Rocky Barnes, Emma Brooks McCallister, and Jonathan Simkhai.
Neiman Marcus executives in attendance included Ryan Ross, President; Lana Todorovich, President and Chief Merchandising Officer; Daz McColl, Chief Marketing Officer; Paolo Riva, SVP & GM, Brand Partnerships & Merchandising; and Jodi Kahn, VP of Luxury Fashion.
