Pierre Hardy Fall 2023 Ad Campaign

Review of Pierre Hardy Fall 2023 Ad Campaign by Creative Director Marie-Amélie Sauvé and Photographer Rory van Millingen

Pierre Hardy shares a surreal exploration of perspective and color in the form of its Fall 2023 campaign. The campaign was photographed by Rory van Millingen and features creative direction – as well as styling – by Marie-Amélie Sauvé.

Channeling pop art and surrealism, the campaign takes an ostensibly minimalist format that nonetheless is rife with visual delight thanks to clever editing tricks and smart, playfully colorful styling. Van Millingen’s subjects are liberated from the typical force of gravity, and instead enter the frame from fantastical angles, where their body parts come into contact with the body parts of others and the accessories designer’s signature bags and shoes.

It’s an uplifting approach that flips simple portrait and still-life campaign approaches on their head, and inspires us to find the whimsy and opportunity within our daily dressing that we too often overlook.