The Dedicated Men’s Space Extends the Existing Store, and Will Feature Specialized Services
Prada has inaugurated a new men’s boutique on the Fifth Avenue in New York City, expanding its existing presence in a key shopping destination.
This dedicated space is aesthetically linked to the existing Prada store, which continues to offer women’s collections and the Prada Fine Jewelry Eternal Gold collection. The new men’s boutique, marked by a concrete facade, features entranceways flanked by large windows, inviting a view into the diverse range of men’s fashion items. The store spans two levels, covering more than 13,000 square feet, where customers can explore ready-to-wear, leather goods, footwear, accessories, and an array of lifestyle novelties and specialty items exclusive to this location.
The design of the interior seamlessly combines traditional elements with modern aesthetics, true to the brand’s iconic style. The ground floor is distinguished by a black-and-white checkered marble floor, reminiscent of the original Prada boutique in Milan’s Galleria Vittorio Emanuele II, while the second level contrasts with a rich rosewood floor laid in a similar checkered pattern. The decor includes lush green velvet and black leather seating with dark wood and steel furnishings.
Adding to the exclusivity of the shopping experience, the boutique houses a private suite offering specialized services such as Prada’s renowned Made to Measure and a new Made to Order service, the latter being exclusive to this location. These services provide personalized tailoring of ready-to-wear, footwear, and leather goods with a choice of high-quality materials like cashmere and silk. Customers receive expert guidance in a private, intimate setting.
