Review of Prada Spring 2025 Men’s Ad Campaign by Creative Director Ferdinando Verderi and Photographer Steven Meisel with model Harris Dickinson
Prada extends its exploration of multivalent identities with its Spring 2025 Men’s campaign. The campaign was lensed by photographer Steven Meisel with creative direction from the brand’s go-to conceptual mastermind, Ferdinando Verderi.
The campaign takes an identical format to Meisel’s and Verderi’s Women’s campaign starring Carey Mulligan that was released last week. But now actor Harris Dickinson is the latest star to embody the house’s investigation of the tenuous border between performance and persona.
Dickinson occupies a totally blank, white space, putting the focus squarely on himself and the shape this self takes in conversation with the eclectic array of subtly subverted menswear classics. His moods are varyingly effervescent, introspective, playfully pugnacious. In the accompanying short film, he blurs between these aspects of self as if electromagnetically teleporting between superposed dimensions.
Prada continues to set the bar for meaningful minimalism in luxury marketing. Diminishing investment in genuine creativity has left us with more and more of these white-wall campaigns, but in the hands of Prada, it feels intentional and impactful. Things are deliberately stripped away to reveal the intellectual details of the designs and the nuanced personality of the man who brings them to life. In conversation with the women’s campaign, the impact only becomes more apparent.
Prada Creative Directors | Miuccia Prada & Raf Simons
Creative Director | Ferdinando Verderi
Photographer | Steven Meisel
Model | Harris Dickinson