Puma x Koché

Capsule 2023 Ad Campaign

Review of Puma x Koché Spring 2023 Ad Campaign

Puma and Koché celebrate the latest installation of the collaborative design partnership with an energetic and powerful new campaign.

The campaign is captured among stunning geological formations, where millennia of wind and sand have sculpted solid rock into fluid, sculptural monoliths. The sporty materials and colors of the collection create pops of contrast against these rich organic textures, while the off-kilter camera angles emphasize the heady rush of liberation and being in touch with the outdoors.

Koché Creative Director | Christelle Kocher